A dedicated local rep, selling your product on your terms.
A Vietnam sales agent represents your brand directly — building relationships with buyers, running your pipeline, and reporting into you — without the inventory ownership or margin structure of a distributor. Engagements have a 6-month minimum term.
What a Vietnam sales agent actually does
Prospecting
Identifies and qualifies buyers matching your target profile.
Meetings
Runs in-person and virtual meetings on your behalf, in-language.
Pipeline reporting
Tracks deal stages and forecasts with regular updates to you.
Relationship management
Maintains ongoing buyer relationships after first orders.
Agent vs. distributor
| Vietnam Sales Agent | Distributor | |
|---|---|---|
| Owns inventory | No | Yes |
| Payment terms | You invoice buyers directly, subject to your product, tax, and transaction structure | Distributor purchases at wholesale |
| Pricing control | You retain control | Distributor sets resale pricing |
| Exclusivity | Flexible, negotiable | Often requested by distributor |
Transparent fees, no hidden mark-up
Sales agent engagements combine a base monthly fee with a performance commission, structured during onboarding based on territory and category. No inventory mark-up, no hidden margin — you see exactly what you pay and why.
Engagement term: 6-month minimum to allow meaningful pipeline development. Extensions and adjustments are scoped collaboratively after the initial term.
An industrial equipment maker keeps pricing control
A mid-sized industrial equipment manufacturer chose a dedicated sales agent over a distributor to protect its pricing structure across export markets. Within the first quarter, the agent had built a pipeline of qualified buyer meetings across three provinces, with pricing and terms fully controlled by the client.
Illustrative example — not a real client engagement. Individual outcomes vary based on product, category, and market conditions.
What's in scope
| Included | Not Included (scoped separately) |
|---|---|
| Agent recruitment & vetting | Legal contract drafting |
| Monthly pipeline reporting | Guaranteed sales volume |
| English–Vietnamese execution | Product registration/certification fees |
6-month minimum term. Scoped to territory and category during onboarding.
Book a ConsultationCommon questions
What's the difference between a sales agent and a distributor in Vietnam?
A distributor buys and resells your product, taking on inventory and margin. A sales agent represents you directly, generating orders and relationships without owning stock — you retain more pricing control.
How much does a Vietnam sales agent cost?
Engagements start from US$2,500/month plus a performance commission, scoped to territory and category. We require a 6-month minimum engagement to allow pipeline development time. Full structure is detailed on a consultation call.
Is the sales agent dedicated to my brand only?
Engagement models range from dedicated to shared representation depending on budget and category — this is scoped during onboarding.
Can a sales agent legally sign contracts on my behalf?
Authority is defined in your agent agreement; we help structure this and recommend independent legal review for binding authority clauses.
Ready to appoint your Vietnam sales agent?
Tell us your category and territory — we'll scope the right structure on the call.