Every category enters Vietnam differently. We plan for that.
From regulated medical devices to fast-moving consumer goods, the right entry path, partner type, and timeline depend on your category. Here's how we approach each.
Consumer Goods & F&B
Typical path: Distributor Search.
Manufacturing & Industrial Equipment
Typical path: Sales Agent.
SaaS & Technology
Typical path: Outsourced Sales Team.
Building Materials & Construction
Typical path: Distributor Search.
Health, Beauty & Wellness
Typical path: Market Validation first.
Agriculture & AgTech
Typical path: Sales Agent.
Apparel & Consumer Retail
Typical path: Distributor Search.
Medical Devices & Healthcare
Typical path: Market Validation first.
How this plays out in practice
F&B: 14 candidates, 10 weeks, one signed exclusive
A US specialty food manufacturer engaged Distributor Search and signed an exclusive agreement with a top-3 regional distributor.
See Distributor Search →SaaS: Buyer pipeline without a local entity
A B2B SaaS company used an Outsourced Sales Team to validate demand and build a buyer pipeline before opening a Vietnam entity.
See Outsourced Sales Team →Illustrative examples — not real client engagements. Individual outcomes vary.
Common questions
Do you work with SaaS and software companies entering Vietnam?
Yes — B2B SaaS engagements typically focus on buyer introductions and channel partner identification rather than physical distribution.
Which industries face the most regulatory complexity in Vietnam?
Medical devices, food and beverage (import/food safety certification), and pharmaceuticals generally carry the highest regulatory load; we flag this early in validation.
Can you support a category not listed here?
Yes — these are our most common categories, not an exhaustive list. Tell us about your product on a consultation call.
Don't see your category?
Tell us about your product — we'll tell you honestly how it fits the Vietnam market.